TikTok Unpacks (Holocaust Memorial Day Campaign 2023)
- info278599
- Feb 21, 2023
- 1 min read
[January 2023]
For Holocaust Memorial Day 2023, Stand Up! Education Against Discrimination collaborated with TikTok to create a video focusing on breaking down myths and misconceptions as well as, highlighting divisive language aimed at othering different communities today.
Stand Up!'s sister organisation Streetwise also created an educational video aimed at exploring the impact of antisemitism today and how to tackle it as well as other forms of hate.
An important effort, TikTok Unpacks (Holocaust Memorial Day Campaign 2023) aimed to teach young audiences about the Holocaust through creative content, survivor testimonies, and storytelling. Through the use of the participatory format and TikTok's audience, this campaign encouraged the younger generation to actively recall, think, and learn.Similar to how this campaign aimed to use digital content to engage with people and generate awareness, we at the company understand that any clothing may have a purpose. The same concept is conveyed by our personalised ski hoodie , which enable people and organisations to represent who they are, tell meaningful tales, and gain recognition. A sweatshirt can serve as a voice for memory and purpose in addition to providing warmth on and…